Family and cosmetic dental practice in Rock Hill, SC, established since 1984. Offers comprehensive general dentistry, cosmetic procedures, dental implants, sedation dentistry, and emergency care with a focus on ethical, patient-centered treatment across multiple generations.
Details
Phone: (803) 324-7670
Website: https://cranforddental.com/about/dr-bill-cranford/
Languages: English
Technology: Digital x-raysCEREC same-day crownsPanorexIntraoral camerasTable computers for patient check-in30 computer monitors throughout officeIsoliteScanRay 3D printerSprintRay 3D printerElectric handpiecesSterilization system with 2 autoclaves and sterile washer
Amenities: TVs in operatoriesComputers in waiting roomPatient gifts
Services
Cosmetic
- Bonding — Tooth-colored bonding and cosmetic restorations
- Dental Veneers — Custom dental veneers for cosmetic restoration
- Teeth Bleaching — Professional teeth whitening and bleaching
- White Spot Removal — Icon Infiltration technique for removing white spots from teeth
Emergency
- Emergency Dentistry — Same-day emergency dental appointments and weekend emergency support
Endodontics
- Root Canals — Endodontic therapy for tooth preservation
General
- Complex Rehabilitation — Full mouth restorations and complex dental cases
- Geriatric Dentistry — Specialized dental care for elderly patients
- Mouth Guards — Custom mouth guards and night guards for teeth grinding
Implants
- Dental Implants — Tooth replacement with dental implants; Fellowship in International Congress of Oral Implantologists
Oral Surgery
- Wisdom Teeth Removal — Extraction of third molars
Orthodontics
- Orthodontics — Orthodontic treatment services
Pediatric
- Children's Dentistry — Dental care for children of all ages
Periodontics
- Periodontal Treatment — Treatment of gum disease and periodontal conditions
Preventive
- Teeth Cleaning & Checkup — Professional dental hygiene and routine checkups
Prosthodontics
- Dentures — Custom denture fabrication and prosthodontic services
Restorative
- Dental Crowns — Dental crown restorations
- Fillings — Tooth-colored fillings and bonding
- One Day Crowns (CEREC) — Same-day dental crowns using CEREC technology
Sedation
- Sedation Dentistry — IV sedation and oral conscious sedation for anxious patients; DOCS certified
Team
William D. Cranford Jr. (DMD, MAGD (Master in the Academy of General Dentistry)), General Dentist
Founder and lead dentist; established practice in 1984. President of South Carolina Board of Dentistry. Member of American Dental Association Council on Ethics, ByLaws, and Judicial Affairs. American College of Dentists Fellow. Named Top Dentist by Consumers' Research Council of America. Pierre Fauchard Academy SC Dentist of Year Award. International College of Dentists Fellow. Volunteer dentist at Rock Hill Free Clinic and Renewing our Community Dental Clinic.
Elizabeth Cranford Robinson (DMD, FAGD (Fellow in the Academy of General Dentistry)), General Dentist
Joined practice in 2012. Completed Advanced Education in Dentistry residency at University of Florida. DOCS certified for dental conscious sedation. Fellowship in International Congress of Oral Implantologists for dental implants training. Trained with Dawson Academy. Board Member Central District Dental Society. Volunteer dentist at York County Partners in Free Dentistry.
William D. Cranford III (DMD), General Dentist
Joined practice in 2022. Son of Dr. Bill Cranford and brother of Dr. Elizabeth Robinson. Advanced training in removable prosthodontics. Trained at Spear Continuing Dental Education. Member of American Dental Association, South Carolina Dental Association, and Academy of General Dentistry. Dental volunteer with international missions to Ecuador, Nicaragua, and Costa Rica.
Debbie, Hygienist
Dental hygienist since 1993. Known for gentle and kind approach. OSHA compliance officer for office. Experienced with intraoral camera technology.
Betsy (Certified Pharmacy Technician), Hygienist
Warm personality and gentle touch. Maintains first aid and emergency medication protocols for office.
Nan Katherine, Hygienist
Lifelong Rock Hill resident. Team player focused on patient care and thorough cleanings.
Hannah, Hygienist
Dedicated professional from Clover, SC. Known for hard work, compassion, and engagement with patients.
Kathy, Patient Coordinator
First point of contact for patients. Creates warm and welcoming atmosphere at front desk.
Lisa, Patient Coordinator
Started at practice in 1989. Former dental assistant with extensive experience. Known for warm and positive demeanor. Involved in patient care planning and education.
Hunter, Front Office Assistant
Joined in August 2021 part-time, now full-time. Jack of all trades in office operations. Caring personality with willingness to learn.
Crystal, Dental Assistant
Dental assistant for seven years. Joined in August 2013. Known for kind and bubbly personality. Skilled in all areas of dentistry, particularly adept with pediatric patients.
Linzie, Dental Assistant
From Clover, SC. Hard working and quick learner. Compassionate and kind with good sense of humor. Improved dental skills working at practice.
Carley, Dental Assistant
Originally from West Virginia. Skilled in complex cosmetic dental cases. Office expert on SprintRay 3D printer technology.
April, Dental Assistant
22 years of dental assisting experience. Enjoys keeping up with dental technology advances. Skilled and knowledgeable team member.